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    The experts' view

    All play is equally valuable for your child, right?

    Not so, say the experts. The very best, most valuable play is what they call 'learning by doing'.

    Surf Excel's resident child psychologists explain...

    "Learning by doing is any activity where children are learning by experiencing, exploring, creating, discovering, relating and interacting with the world around them through all their senses."

    "It tends to be a natural process with minimal guidance from adults and can take many forms: exploratory outdoor play, unstructured sports, dramatic or pretend play, creative expression (through art, music or dance)."

    "Learning by doing is special because it has proven powerful developmental benefits for children, boosting their cognitive, social and emotional growth, as well as their physical wellbeing."

    Drs Dorothy and Jerome Singer Child Psychologists, Yale University, USA -

    Why is it the best form of play?

    • It helps your child’s development
    • You'll see instant improvements
    • It won't cost you a cent
    • You don’t need to find more time
    • It boosts your child's physical health too

    Dig deeper into Learning by doing

    About the experts

    Who are Drs Dorothy and Jerome Singer?

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    The experts explain all

    The proven power of unstructured play - in the experts' own words

    Read The Experts Explain all

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