Worldwide, 79% of mums think the importance of learning through play has been forgotten
84% of Argentine mums say their child watches TV, films or videos 'Often'
55% of mums worldwide say their children are most happy when playing outside
In Thailand, 96% of mums agree that play is key to children's health and fitness
Worldwide, 73% of mums agree that given the choice, their child would rather play outside than inside
In China, 86% of mums agree that given the choice, their child would rather play outside than inside
77% of Indian mums associate healthy child development with playing outside
When mums worldwide were asked what activities they associated with healthy development for their child, the top answer was "Playing outside"
69% of Brazilian mums worry that their child doesn't play enough to be healthy
In Brazil, 73% of mums worry their child spends too little time playing outside
79% of Turkish mums worry TV and video games are too big a part of their child's life
86% of Turkish mums say that without enough playtime, their child is unhappy and difficult
Worldwide, mums report the biggest obstacle to letting their child "learn by doing" is concern about their child's safety
In Turkey, 83% of mums agree that, "My own worries keep my child indoors"
Globally, 83% of mums wish they could spend more time playing with their child
In Thailand, 97% of mums wish they could spend more time playing with their child
96% of Chinese mums wish they could spend more time playing with their child
76% of Chinese mums wish they were more comfortable with their child getting dirty when playing
61% of mums worldwide agree that "Happy, well-developed children are often free from strict schedules"
Worldwide, 58% of mums say that "Getting dirty and being exposed to germs can actually be good for my child's health"
In Brazil, 69% of mums say that "Getting dirty and being exposed to germs can actually be good for my child's health"
87% of Turkish mums say that given the choice, their child would rather play outside than inside